- Rediscovering (not only your) Humour for Market Research and Brand Messaging
- Qual’s future lies in helping brands to understand people on a true human level
- Fueling innovation with deprivation-based research in modern qual
- Instilling creativity and improvisation into qual research for (even) better results
- Dow Jones fusing qual, quant and data to deliver new insights
- Bridging the gaps with small data, big data and thick data in qualitative research
- Ease, speed and cost – The key pain points driving the future of Qualitative Research
- Finding the right tools with a little magic in a winery experience
- Leverage Social Media for Qualitative Market Research
- QUAL360 Conference Series 2019 – Call for Papers is Now Open!
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... Read more
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their presentations and the state of Qual. Kicking off this roun... Read more
Although not a new concept, deprivation-based research hasn’t received much attention in qualitative MR. So when Conifer’s Sasha McCune proposed a talk on this for the upcoming QUAL360 NORTH... Read more
QUAL360 North America 2019 will take place on 20th – 21st March in Washington D.C. An exclusive mix of speakers from international clients and leading agencies including Expedia,... Read more
Dow Jones wanted to address the gender imbalance that existed in its subscriber base, particularly for its two membership businesses WSJ & Barron’s. To do so, they launched a resea... Read more
March 20-21, 2019 Washington, D.C.
May 15-16, 2019 Amsterdam
Oct 16-17, 2019 Singapore
