- Revitalised, dying, never been better? Discussing the state of Qual
- QUAL360 North America 2019: Post Conference Highlights
- A Fine Line Between Success And Failure – Getting Influencer Marketing Right
- Rediscovering (not only your) Humour for Market Research and Brand Messaging
- Qual’s future lies in helping brands to understand people on a true human level
- Fueling innovation with deprivation-based research in modern qual
- Instilling creativity and improvisation into qual research for (even) better results
- Dow Jones fusing qual, quant and data to deliver new insights
- Bridging the gaps with small data, big data and thick data in qualitative research
- Ease, speed and cost – The key pain points driving the future of Qualitative Research
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news is that the vast majority sees a very optimistic future for qual, wi... Read more
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 North America conference. The two-d... Read more
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference in Amsterdam. W... Read more
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – and does that mean quallies have to remember how... Read more
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their presentations and the state of Qual. Kicking off this roun... Read more
Oct 16-17, 2019 Singapore
