- How to Make Your Market Research More Agile
- Moving from pen & paper to EEG: Transforming qualitative research at Mars
- Facilitating engaging research conversations at scale with AI
- Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
- Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
- Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
- New Research Reveals Changing Consumer Priorities in 2021
- Guochao – the Consumer Trend to Watch in China
- Pre-conference interview: The New Normal – Being Close From a Distance
- Scaling up Qualitative Findings: The Hundred Voices Program at Colt
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change. How... View
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to EEG. Sorin Patliniet, Global Insights D... View
RBC, Royal Bank of Canada, is Canada’s largest bank and market leader in the New Canadians market. RBC dedicates itself to insight-driven strategies to meet and exceed New Canadians’ e... View
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shoppi... View
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the results and offer some (hopefully) compelli... View
Jun 16 - 17, 2021, Virtual
Oct 20 - 21, 2021, Berlin and Online
November 10 - 11 2021, Singapore
