- Bridging the gaps with small data, big data and thick data in qualitative research
- Ease, speed and cost – The key pain points driving the future of Qualitative Research
- Finding the right tools with a little magic in a winery experience
- Leverage Social Media for Qualitative Market Research
- QUAL360 Conference Series 2019 – Call for Papers is Now Open!
- 2019 Global Market Research Conferences
- A Review of Qualitative360 North America 2018 Conference
- 12 Crucial Tips To Designing Smartphone Qualitative That Gets Great Insight
- How Millennials and Gen-Z are transforming Qualitative Research
- QUAL360 Europe 2018: Should you have been there?
There is an ongoing debate about the big-small-thick data. However, the question to ask is, “Does the size of your data set really matter”? Or all you wanted to generate in the f... Read more
Qualitative research measures the “how much” is left to quantitative research. The driving forces behind both qualitative and quantitative research are business demands and capabilities aff... Read more
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the alcohol industry, Randy Browne, Analytic... Read more
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data that companies can utilize... Read more
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be taking place in N... Read more
March 20-21, 2019 Washington, D.C.
May 15-16, 2019 Amsterdam
Oct 09-10, 2019 Singapore
