LATEST
- Combining Technology and In-depth Qual to Improve OTT Experiences
- The customer driven playbook by Microsoft
- 4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
- Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
- Global Market Research Events in 2022
- Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
- Introducing the consumer closeness programme at Reckitt Benckiser: Getting stakeholders closer to consumers
- User-Centered Metrics at Google: Definition, Implementation, and Reporting
- Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
- The New Normal – Close from a distance
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a tectonic shift post Covid. Wh... View
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork.... View
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and a cocktail hour generate a lot of... View
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us to... View
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you need to attend at least one industry event every... View
Feb. 8 - 9 2022, Virtual Summit
Mar 8 - 9, 2022, Gallup HQ, Washington D.C.
Apr. 5 - 6 2022, Berlin
