LATEST
- User-Centered Metrics at Google: Definition, Implementation, and Reporting
- Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
- The New Normal – Close from a distance
- How to make your market research more agile
- Moving from pen & paper to EEG: Transforming qualitative research at Mars
- Facilitating engaging research conversations at scale with AI
- Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
- Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
- Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
- New Research Reveals Changing Consumer Priorities in 2021
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking to all our speakers about their upcoming presentations... View
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her presentation at Qual360 NA... View
Online ethnography at Leifheit Leifheit and Happy Thinking People (H/T/P) embarked on a 100% online ethnography project at the height of the Corona pandemic. Barbara von Corvin, Johannes Pir... View
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change. How... View
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to EEG. Sorin Patliniet, Global Insights D... View
Oct 20 - 21, 2021, Berlin and Online
November 10 - 11 2021, Singapore
