In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Gu... View
We are now only 2 weeks away from QUAL360 EUROPE, the virtual event bringing together the qualitative market research community from around Europe and the world. As part of our pre-conferenc... View
Recently, we had a chance to interview Noah Subhrasheel Roychowdhury, Global Head of Customer Intelligence at Colt. He told us about the COLT’s flagship program and gave us a sneak peek into... View
With consumer insights going through a huge transformation, the year 2021 will now more than ever require all researchers to adapt to the new reality and identify new technologies, innovativ... View
As part of our pre-conference interviews, we recently spoke with one of the speakers of QUAL360 EU 2020 Virtual, Josh Ayto, Strategic Insight Manager at Google. He told us about the highligh... View