Revolutionising personas through emography
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Leading the Technology Revolution in Market Research and Qualitative Techniques
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
The Qual360 Europe 2021 conference is back as a hybrid event on October 20-21 in Berlin. As all our speakers are preparing their upcoming presentations, we …
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …