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Call for Papers, Qualitative360 Europe 2016

Qualitative360, to be held on February 16&17, will kick-start your 2016 with a firework of fresh ideas, stimulation and inspiration. We invite you to become a part of the Qual360 experience by joining our speaker panel. Submissions are now accepted for a short time only.


Key areas of interest:

Brand Measurement & Value: building strong narratives and measuring brand value

Digital Qual: Exploring the latest tools and technologies that drive Qual forward

Transformation: Finding new approaches to measure, analyse and leverage insights

Ethnography: Understanding consumers, behaviour and responses in a culture sensitive context

Co-Creation and Concept Testing: moving beyond research to develop and test new ideas


Qualitative360 will feature different session formats, from individual case studies (30minutes) to group discussions (45 minutes) and workshops (90minutes). To increase your change of being selected as our speaker in 2016, follow these simple rules:

  • Submit original and new content, based on real case studies and experiences
  • Focus on new methodologies and fresh thinking
  • Provide a unique perspective and thought provoking approaches
  • Bring your client along to co-present if you are submitting a case study

To submit your paper, please complete the submission form Please submit your synopsis latest by November 2nd 2015. **Selected speakers will receive 50% discount on the registration fee for Qualitative360.**


For further information please contact Jens Cornelissen at jens@merlien.org. As this is a single-stream conference, speaker slots are limited. We encourage you to submit your abstracts as soon as possible.

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