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Discover the best qualitative techniques from world's top clients and agencies

Qualitative 360 is celebrating its 5th anniversary on February 19-20, 2014 – and we will be doing so in style in the beautiful city of Istanbul. Building on the continued success of the only leading global conference series focusing on qualitative research and insight, QUAL360 will feature exciting speakers, cutting edge discussions and a review of the latest methodologies, tools and case studies available.

Qualitative research is becoming increasingly front of mind for client researchers and agencies alike. The rapid development of new methodologies like neuroscience, behavioural economics, netnography together with the ever faster development of new technology tools are presenting new opportunities but also challenges for the qual community.


Qualitative 360 has established itself as the event bringing together professional researchers, consumer insights specialists and academics to discuss cutting edge research strategies for qualitative research

Join us in Istanbul to:
- Understand how Unilever uses a range of qual solutions to connect with consumers
- Hear how Dorel connected to over 120 parents in 7 world cities to re-position its brand
- Learn how Hurriyet is using qualitative research to deepen consumer insight
- Explore how TNS is using co-creation workshops to support product development
- Go undercover with the Danish Broadcasting Corporation
- Hear how Turkcell use qual methods to evaluate digital media investments
...and of course much more including discussions, workshops and social activities!

Hear what delegates say about our past Qual360 event:


What makes this event different?

Qualitative 360 features a unique format and set-up that creates joint discussions between academic and commercial researchers in a facilitated, controlled and closed environment. The conference is steered by an advisory panel that reviews speaking submissions, ensuring the highest possible quality of speakers and an exciting mix between industry experts, academics and independent researchers. Here’s what makes our events unique:

Conference agenda is carefully designed based on research with client companies and stakeholders
Single stream, highly focused and interactive - event format structured to maximize learning experience
Client 'Briefs' and strategy sessions providing opportunities to co-create solutions for real clients
Highly topical content - every presentation is vetted by our producers and advisory board
Extensive networking opportunities - you will make priceless professional connections

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