qualsights
Uncategorized

Walking the Yellow Brick Road of sustainability

The heroic journey of sustainability executives and investors – and what it means for your organization This white paper summarizes the results from qualitative research…

Uncategorized

Facilitation is a humanizing art that breaks down barriers

A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being…

Uncategorized

Social Listening Vs AI Enabled Consumer Intelligence

What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October…

Uncategorized

Why Marketers Need Real-Time Insights to Stay Ahead

For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors –…

Uncategorized

The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022

At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how…

Conferences / qualitative research / speaker interview / Uncategorized

How EON is helping customers through complicated and uncertain times with qualitative research

Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation…

speaker interview / qualitative research / research innovation

Insights, trends and the state of market research today

Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as…

Uncategorized

Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation

Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most…

user experience / Conferences / speaker interview

Implementing inclusion and equity design at Uber in 2022: Learnings and best practices

In the run-up to the UXDG conference - Merlien Institute' newly launched online summit focusing on UX design - we are sitting down with some…